In the run up to Black Friday and Christmas, there are always so many discounts and deals about, it's hard not to get caught up in it all, but here's a couple of things I have learnt in my 20 year career in retail, either as advice to retailers, or a warning to shoppers... I am not a retail...

Trends - "a general development or change in a situation or in the way that people are behaving" If you offer a product or service, your ultimate goal is to be relevant enough to your dream customer that they engage with, and invest in what you have to offer.  So you need to be aware of trends...

So you have an amazing idea for your business, product or service. How do you show your potential customer what to expect from you? Your branding needs to catch their eye, and keep their interest. It’s more than a logo, it’s the personality of your business. It’s your visual identity, tone of...